Country portrait: Magyar Telekom

Each of the countries in our European footprint has its own “magenta” history, its specific business focus and highlights. In our new series, “country portraits of Deutsche Telekom Europe”, we take a closer look at the business segments of our subsidiaries: 11 countries in total across central and eastern Europe. Let’s start with Hungary and Magyar Telekom.

In the landlocked country, known among tourists for its gulyás (meat soup), red pepper, and beautiful Danube river landscape, Deutsche Telekom operates two companies: Magyar Telekom, which focuses its business on residential, as well as small and medium-sized business customers, and T-Systems Hungary, which provides ICT solutions for large businesses.

Magyar Telekom started its operations in 1991, but only received its current name along with the “magenta T” in 2005. Nowadays, Magyar Telekom is the leading telecommunications provider in Hungary. The company was ranked highly on 4G download speeds and coverage in the OpenSignal global survey. It has also been acknowledged as the world’s ninth, and Europe’s third-fastest 4G service provider.

Strong partner for SMB

While its current product portfolio for business customers is geared towards telecommunications and ICT services (see list below), one of Magyar Telekom’s flagship offers is Magenta1Business. During spring 2016, Magyar Telekom introduced the fixed-mobile-cloud convergence package for its business customers and it became an immediate success: More than 3,000 business customers are already M1B clients, and the numbers keep rising. In this subsidiary’s long-term strategy, therefore, Magenta1Business will remain a top priority.

The Next Business Comfort mobile packages for SMB are another product highlight at Magyar Telekom. These new business mobile tariff packages allow undisturbed communication for business customers – both voice and data – across country borders within the European Union. In 2015, Magyar Telekom also introduced the solution “Webkönnyen” (meaning “web-easy”). It is an online application that enables micro, small and medium-sized businesses to easily build and edit professional websites. This solution was urgently needed because research showed that around 65 percent of Hungarian enterprises did not have their own website at that time.
A milestone in recent history was the integration of the Hungarian provider GTS in 2015.
Thanks to this transaction, business customers have been able to benefit from better network coverage and a broader service portfolio, strengthening the company’s position in the business services market.

Building a “Digital Hungary”

Magyar Telekom plans on creating a “Digital Hungary”. The pillars of this program are the development of a digital infrastructure, digital services, and digital competencies. Magyar Telekom has already signed a partnership agreement with the Hungarian government for this. In the long-term, Magyar Telekom’s strategic plans also include enlarging its M2M/IoT service portfolio and fixed-mobile-IT offering, including Magenta1Business, to strengthen its position as a strong brand and trusted provider.

Magyar Telekom’s portfolio for business customers at a glance

• Fixed voice, Internet, and data
• Mobile voice and Internet
• Cloud-based solutions
• M2M/IoT
• Hosting

“We strongly support our SMB customers in Hungary and constantly try to improve the customer experience. Our ‘one-stop shop’ approach provides our business clients with everything they need for the digital future.”
Ágnes Diószegi, Business Segment Marketing Director, Magyar Telekom

Visit Magyar Telekom’s website (in Hungarian and English): www.telekom.hu/uzleti